Spark is a productivity app for creative millennials to achieve their goals and learn new passions.
Creative millennials waste free time that could be spent working toward their passions and goals.
Spark was created for creative millennials to work toward their goals in small increments of time, while tracking their progress and connecting with friends to stay accountable toward their achievements.
Our team conducted six interviews and received 40 survey responses. Based on qualitative and quantitative data, we discovered that our demographic is creative millennials.
The research showed that a majority of our users fill their free time with creative hobbies. But, they have a difficult time focusing on meaningful projects in small amounts of free time, specifically 15-30 minutes. It is too short of a time to start something new, but too long to fully relax.
Millennials also have busy schedules, where free time can differ from day-to-day. In general, they do feel most creative and motivated in the morning, as opposed to other times throughout the day.
“I think 15 minutes is hard [to fill] because I am not usually going to be able to finish my single task in 15 minutes, so I have to put it down and come back to it.”
“At work, I’m more creative in the morning. For things I’m interested in, I find inspiration when I get home because I’m passionate about the hobby.”
“I think if I’m waiting for something for 30 minutes, it’s not enough time to actually do an activity, or go somewhere. It’s just a weird, awkward amount of time.”
A typical user for Spark is someone like Neisha Jones: a millennial with a full-time job, who enjoys pursuing creative passion projects on the side. She is someone who leads a busy life and can’t find time to learn as much about her passions as she wants. She also never knows how to spend a free 15 minutes, so uses that time to scroll through her phone. Spark bridges the gap by allowing someone like Neisha to use those small increments of time to focus on her passions and goals.
Our team made the onboarding a priority. Time and again the sign-up process can be too long or pointless. We wanted ours purposeful and focused on the users’ goals. On the splash page, new users can learn what Spark is and determine if it is right for them. From there, the user is asked to choose a passion and when/if to receive notifications. The app lands on the homepage and uses a hamburger menu to filter through the progress, rewards, community and profile pages.
Feedback & Iterations
After distinguishing Spark’s direction, some major iterations were included. Specifically, the Rewards page to account for partnerships and incentives.
The notification page was also changed, so that users choose general times of day, as opposed to specific times because a major pain point for our user is having different free time each day.
There are creatives of all types and abilities, so I think Spark would benefit from accessibility components for millennial creatives with disabilities. For instance, a screen reader for the visually impaired and subtitles/transcripts for the hearing impaired. These are simple steps to take that would enhance Spark’s video and audio options.
Spark is an app to reach goals and learn about passions. The Spark team created the community page to keep users accountable by posting updates and allowing friends to motivate. The community feature is a unique aspect to Spark, so I think it would benefit from being built out further in the future.